Serice design and leadership

Over the past years there has been much discussion around the terms “service design thinking” and “service design doing”. We feel it’s time to get a better understanding of “service design leading”. After all, that is how much of the thinking and doing gets done.

Most of us associate the term “design leader” with individuals; those whose names have been associated with a brand or practice, or the things they have designed. A design leader can be more than that. A company may be regarded as the design leader in its industry, or a specific product may be regarded as a design leader when it is best in class. From a service design perspective, there are service design leaders who are responsible for the delivery of leading service experiences. Arguably, this represents the pinnacle of design leadership, in which service design is integrated at every level of an organisation: strategic, tactical, and operational.

In this Call for Papers we invite our community to share what it means to successfully be a leader in service design from the organisation, service and human perspectives. 

Read more and submit your abstracts via the online form until 12th of March 2022 (23:59 CET).

We are looking forward to many inspiring contributions!