'Service Design and Leadership'

The Call for Papers for our next issue of Touchpoint is open! Submit your abstract by 12 March 2022 and help us to advance the service design field and its practices. We’re looking forward to many inspiring contributions!

Serice design and leadership

Over the past years there has been much discussion around the terms “service design thinking” and “service design doing”. We feel it’s time to get a better understanding of “service design leading”. After all, that is how much of the thinking and doing gets done.

Most of us associate the term “design leader” with individuals; those whose names have been associated with a brand or practice, or the things they have designed. A design leader can be more than that. A company may be regarded as the design leader in its industry, or a specific product may be regarded as a design leader when it is best in class. From a service design perspective, there are service design leaders who are responsible for the delivery of leading service experiences. Arguably, this represents the pinnacle of design leadership, in which service design is integrated at every level of an organisation: strategic, tactical, and operational.

In this Call for Papers we invite our community to share what it means to successfully be a leader in service design from the organisation, service and human perspectives. 

Read more and submit your abstracts via the online form until 12th of March 2022 (23:59 CET).

We are looking forward to many inspiring contributions! 

Related Headlines

SDN Chapters Design Thinking and Service Design Doing

Design Thinking and Service Design Doing

From the early 1990s, Design Thinking has sought to shake up traditional ways of doing business, and foster innovation through creativity and applying a designer’s mindset to business challenges. Design Thinking shares quite a lot of DNA with service design. Read more about this topic in the new Touchpoint Vol. 8 No. 2!

Continue reading
SDN Chapters Service Design and CX: Friends or foes?

Service Design and CX: Friends or foes?

The wide umbrella of Design encompasses many disciplines and for service design specifically, one acronym has triggered more consternation than others: CX. The new Touchpoint Vol. 8 No. 1 takes a look at the overlap and contrasts between service design and CX and ask the question: “Are they friends or foes?”.

Continue reading
SDN Chapters Touchpoint Vol.14 No.1 - The Employee Journey: Call for papers

Touchpoint Vol.14 No.1 - The Employee Journey: Call for papers

The service design community has long recognised the importance of the employee experience as being inherently interlinked with user experience. Employees are integral to any service delivery, whether they are present in face-to-face service interactions, such as hospitality, or whether they are behind the scenes of (primarily) digital services, responsible for apps and interfaces.

Continue reading
SDN Global News SDN Next Gen Conference early bird tickets is out!

SDN Next Gen Conference early bird tickets is out!

Are you ready to revolutionize the future of service design? If you're starting out in your service design odyssey, this conference is the perfect place to ignite your creativity, expand your knowledge, and make your first marks on the world of service design.

Continue reading