About Hattie Allen

Hattie Allen
London | United Kingdom

Experience the world's number one university for art and design

Hattie Allen Royal College of Art,
The Royal College of Art offers a growing portfolio of short courses that include senior-level executive masterclasses, summer courses, custom education programmes for businesses/organisations.

To me, service design means...

Services represent around 80 per cent of the economy. Service design applies human-centric design principles to make services that are sustainable and desirable for changing consumer needs. It can be applied to all sectors ranging from retail and banking to transportation, health and education. The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are delivering transformational ideas across business and government. Graduates have gone on to work for firms that include IDEO, Fjord, Engine, EY-Seren, Public Health England, Government Digital Services, Jaguar Land Rover, McKinsey.

Hattie’s contributions

How to contribute
Event Service Design Masterclass

Service Design Masterclass

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Event Human-Centred Design for Intelligent Mobility

Human-Centred Design for Intelligent Mobility

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Event Service Design Masterclass 2023

Service Design Masterclass 2023

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Event Creative Leadership Masterclass 2023

Creative Leadership Masterclass 2023

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