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Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs.

Use the principles and tools of service design to rethink the journey your customers take and transform your customer experience, delivered live online.

Fees:

£1200

Location:

Online

4 sessions over 2 weeks

9am-12:30pm BST per session

  • Week 1: Thursday 12 – Friday 13 May 2022
  • Week 2: Monday 16 – Tuesday 17 May 2022

Introduction: Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs. It delivers better customer experiences, successful innovation and business value. It can be applied to and transform services in all sectors ranging from retail and banking to transportation, health and education.

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are delivering transformational ideas across business and government. Graduates have gone on to work for firms that include IDEO, Fjord, Engine, EY-Seren, Public Health England, Government Digital Services, Jaguar Land Rover, McKinsey.

In an age where product-based value is insufficient to satisfy customers, service design is a powerful discipline. This introductory executive masterclass will teach you the theory of service design and how to apply practical tools for effective service design.

The benefits to you and your organisation include:

  • access to global best practice in service design
  • learn empathic understanding of users/customers
  • return to your organisation with new techniques and strategies to put into practice
  • experience critical, creative and insightful thinking
  • interact and network with peers from different backgrounds and functions.

Course Team Names: 

Professor Clive Grinyer

The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.

Contact short-courses@rca.ac.uk for more information.

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