Other Events - United Kingdom

Use the principles and tools of service design to rethink the journey your customers take and transform your customer experience, delivered live online.

Key Details





4 sessions over 2 weeks

9am-12:30pm BST per session

  • Week 1: Thursday 14 – Friday 15 July 2022
  • Week 2: Monday 18 – Tuesday 19 July 2022



Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs.

Personal and organisational benefits:

The benefits to you and your organisation include:

  • access to global best practice in service design
  • learn empathic understanding of users/customers
  • return to your organisation with new techniques and strategies to put into practice
  • experience critical, creative and insightful thinking
  • interact and network with peers from different backgrounds and functions.

Course Team Names: 

Professor Clive Grinyer

The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.

Contact short-courses@rca.ac.uk for more information.