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Every organisation can be better. It can serve customers better, adapt to change better and run systems and operations better and have better ideas. By applying a human centred design processes with system thinking and operational pragmatism, service design delivers better customer experiences, successful innovation and business value and has successfully transformed services from banking to healthcare, transportation to government departments.

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are driving transformational change. Our graduates work at Google, Facebook, BT, EY, the Ministry of Justice and the Cabinet Office as well as the world’s leading innovation and design consultancies.

This introductory online, interactive, executive masterclass led by Professor Clive Grinyer will teach you the theory and practice of the essence of the approach and how to apply practical tools for effective service design, whatever your industry or organisation.

For more information, please visit our webpage:

https://www.rca.ac.uk/short-courses/executive-education/service-design-masterclass/

Places are limited so if you are interested in attending, please click here to book, and select 'Service Design Masterclass' on the form.

Key details:

  • Fees: £1200
  • 4 sessions over 2 weeks

Winter 2023

  • Week 1: Thursday 2 – Friday 3 February 2023
  • Week 2: Monday 6 – Tuesday 7 February 2023
  • 9am – 12.30pm GMT per session

Spring 2023

  • Week 1: Thursday 11 – Friday 12 May 2023
  • Week 2: Monday 15 – Tuesday 16 May 2023
  • 9am – 12.30pm BST per session
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