About Dr. Vidya Priya Rao

Dr. Vidya Priya Rao
MUMBAI | India

Author I Blogger I Coach I Design Consultant I Educator

Dr. Vidya Priya is passionate about... design and culture, service design methodologies, service design thinking, innovation and design education

Dr. Vidya Priya Rao Innovatus Marketers Touchpoint LLP, Design Consultant, Visiting Faculty in B-School
Vidya Priya Rao (Ph.D.) is the Founder of a Customer Experience, Marketing, and Design Consultancy – Innovatus Marketers Touchpoint LLP. She is a visiting faculty in B-Schools in India.

To me, service design means...

Vidya loves helping businesses articulate service strategy and connecting the dots to define transformative service experiences that benefits employees, customers, partners, and businesses. To do so run rapid experiments, to show value, to get buy-in, and to creatively apply service design concepts to a particular area of focus for a business. Eventually, helps businesses in adopting a design mindset and building a design-led innovation culture. However, her fears stems from the fact that, often businesses lured by innovation and sweeping organizational change are jumping into it without really understanding what design is, how it works and why do they need it in the first place.

Dr. Vidya Priya’s contributions

How to contribute
Community Knowledge Reap the rewards of intelligent automation in energy sector without injecting risk using design thinking

Reap the rewards of intelligent automation in energy sector without injecting risk using design thinking

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Community Knowledge If We (StartUps) Build It, Will They (Customers) Come

If We (StartUps) Build It, Will They (Customers) Come

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Community Knowledge Making a Business Case for Service Design

Making a Business Case for Service Design

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Event Introduction to Service Design (On 19th April, 2019 in Mumbai from 1.30 pm to 3.30 pm)

Introduction to Service Design (On 19th April, 2019 in Mumbai from 1.30 pm to 3.30 pm)

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Event Introduction to Service Design (On 13th April, 2019 in Pune from 10.30 am to 12.30 pm)

Introduction to Service Design (On 13th April, 2019 in Pune from 10.30 am to 12.30 pm)

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Event Making a Business Case for Service Design (20:30 to 22:00 IST)

Making a Business Case for Service Design (20:30 to 22:00 IST)

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Event Developing Patentable Solutions Using Service Design

Developing Patentable Solutions Using Service Design

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