What happens there is a need for a project, but no budget is available or the budgets have been reduced significantly? What happens when you have delivered a project and struggling to show the returns on the investment it made – impacting future business? Perhaps the only opportunity you may have is to show the value for the project compared to the cost. If there is a significant positive difference, this may convince executives to move forward and implement the project or scale the scope of the project.
There’s no arguing - design is an essential components to reach a business goal. The reality - "Most often design is seen as a cost and gets in the way of business-design investment relationships."
While it may seem the ROI of service design project is hard to measure, what if the simplest solution is to position your work in terms of the impact it creates for the company. The impact is to show how the solution "is/will" help the organisation make money (increase revenue) or save money (decrease expenses) or result in intangibles benefits (increased customer satisfaction, better work life balance, etc.). How you position your work with cause and effect as designers impacts the decision making - and subsequently, the funds and resources the design team receives. Our guest speakers Patti P. Phillips, Ph.D. and Jack J. Phillips, Ph.D. will show us a proven method to impact the metrics organisations care about. This session will describe how to create a forecast for a project. When the monetary value is actually calculated and compared to the projected cost of the project, a financial ROI is forecasted. The challenge is to be conservative with analysis and credible with the conclusions.
Join this webinar to discover how to drive the narrative to calculate and show the business impact of design.
After attending this session, for every design initiative, participants should be able to:
- Identify the five levels of outcome data needed to showcase and deliver impact and ROI
- Identify the data needed by executives along with their expectations
- Forecast and Present the impact, ROI, and intangibles in a compelling way
- Plan the next steps to ensure maximum business value
Dr. Jack J. Phillips, a world-renowned expert on accountability, measurement, and evaluation, provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world.
She provides consulting services to Fortune 500 companies and facilitates workshops for major conferences throughout the world. Her work has been featured on CNBC, EuroNews, and in more than a dozen business journals. Patti is author, co-author, or editor of over 75 books and dozens of articles focused on measurement, evaluation, accountability, and ROI.
Programme17 May - 17 May 2021
|08:30 PM - 10:00 PM
|While it may seem the ROI of service design project is hard to measure, what if the simplest solution is to position your work in terms of the impact it creates for the company.