With only two weeks left until SDGC17, the local team in Madrid is preparing for another great event. Meet four of them: Marcela Machuca, Rafael Rebolleda, Anxo López and Juanjo López.
What is good service design to you?
Juanjo: “An excellent service should have a clear purpose that enhances people and their context. Keeping that in mind, the most successful upcoming systems will push the human-centered approach towards providing experiences that users love to be part of and make them better.”
Anxo: “Good service design meets user needs. Good service design lives under the touchpoints that are continuously improving to deliver better experiences, based on previously user interactions and data. Good service design is the one that can connect physical and digital experiences seamlessly.”
Marcela: “It's when design projects provide true value with an end-to-end design process, where all stakeholders involved are truly engaged, when it's supported by first hand insights, when strategy is properly grounded into tangible and iterated touch points that will keep adapting to the users needs as the service stays alive.”
Rafael: “Good service design works both for the end user and for the organisation. For the consumer, there's a coherent flow of touch points and a solid narrative throughout the service, with a touch of delight. For the organisation, it provides alignment around the customer in breadth and depth, from the tip of the touchpoint to the very bottom of business operations, for all the different internal structures that make the service happen and surround it.”
Share your thoughts0 Replies
Please login to comment