About Marcela Machuca

Madrid | Spain

I've worked in both digital and printed media and written about their convergence. As James Porteous wrote "I don't think experience can be contained on a screen ..."

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doing, done, doing done, says the song.

Specialties: Information Design, Visual Thinking, Consumer Information, Information Overload, Service Design, Experience Mapping, etc. Passtime: Gardening, Chiahuahua sitting and traveling, Collage, Running, Contemporary Artsy Fartsy.

Marcela’s interest in Service Design

I am an advocate for "Design beyond the screen" in all senses, as design input and results, as working process, deliverables. I am a strong advocate for design research, generative and evaluative but I must admit a weakness for oblique strategies.


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