Nevertheless these days whole industries (are forced to) shift towards a service-centered mindset, radically redefining their market definitions and searching for the “right ways” to innovate strategically. We know that design would have a lot to contribute to that.
The problem however is, that the discussion on strategic innovation in the business sphere is cluttered into a variety of discourses in which the latter seldomly plays a major role. Therefore service designers are all too often confronted with a very narrow understanding of designs value contributions to high-level strategy making, neither are they able to explain and relate their own work to the parallely developing discourses in the business realm. The attached thesis tries to bring together some seemingly isolated research streams and provides an overview of their topical similarities and overlaps. It connects the dots by putting its focus on “value creation” (a term that most discourses culminate in) and “design’s” value contributions to strategic innovation. I share it in the hope for feedback, constructive critique and also as a possible starting point for further research of other SDN members.