Latest content

Headline Our Stance and Activities Against Discrimination and Social Injustice

Our Stance and Activities Against Discrimination and Social Injustice

A message from our President Birgit Mager on behalf of the SDN Leadership Team.

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Headline The Service Design Academy (SDA) Receives the First Organisational Accreditation from the SDN!

The Service Design Academy (SDA) Receives the First Organisational Accreditation from the SDN!

We are pleased to announce that the Service Design Academy (SDA) is the first-ever organisation accredited by the Service Design Network (SDN)! Through our Organisational Accreditation initiative, the SDN recognises the authority and quality of SDA in the provision of service design education and qualification. SDA is a Service Design educational institution committed to creating positive impact through interactive, practice-based learning. SDA was founded in 2017 and is based in Dundee & Angus College, Gardyne Campus, Dundee Scotland.

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Headline SDGC20 Goes Virtual

SDGC20 Goes Virtual

Psst...did you hear the latest? SDGC20 has gone virtual so consider yourself invited! Join us on October 22-22, 2020 for two deep-dive-days featuring interactive sessions, hands-on workshops and top-notch networking, all designed to take your professional growth to another level. Tickets are available now!

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Headline Member Welcome Board

Member Welcome Board

The SDN new Member Welcome Board (Trello) has just launched and it is most assuredly a "must-read" for all. Members both old and new and even those in the making will benefit from an easy to follow path towards maximising your membership and getting the most value from all we have to offer!

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Latest events


Global Conferences Service Design Global Conference Copenhagen 2021

Service Design Global Conference Copenhagen 2021

Good news: the new date(s) for the next Service Design Global Conference 2021 (Shaping Tomorrow) is April 22-23, 2021. We look forward to seeing you in Copenhagen, Denmark soon!

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Global Conferences Virtual Service Design Global Conference 2020

Virtual Service Design Global Conference 2020

One of the highlights of our year is connecting with the creative service design community at the annual Service Design Global Conference. In light of our current public health situation, we have decided to transform this year’s gathering from an in-person event to a digital experience.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Marke your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Service / UX Designer (Junior/Medior)

Service / UX Designer (Junior/Medior)

As our Service / UX Designer you are someone who makes complex digital user experience problems simpler. This role focuses on turning human-centered research insights into interaction design concepts through sketching, prototyping and front-end development. In this role you work on a range of digital, large-scale and complex projects.

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Digital Marketing Intern at Service Design Network

Digital Marketing Intern at Service Design Network

Want to work for the largest network of service design professionals in the world? Become part of our team and support the digital marketing activities to spread global awareness for Service Design and help building the international community.

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Assistant Professor in  Service Design

Assistant Professor in Service Design

About the position: 50-100% position as assistant professor in service design at the Westerdals institute for communication and design, starting after individual agreement in the spring of 2020.

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Dozent/in Service Design und Innovation

Dozent/in Service Design und Innovation

Zur Unterstützung unseres Service Design Teams im Institut für Tourismus und Freizeit (ITF) suchen wir per 1. März 2020 oder nach Vereinbarung eine/n Dozent/in Service Design und Innovation (80%-100%)

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Latest case studies

Case Study

In order to stay at the cutting edge of style and sportswear, Adidas needed to refine and develop the service they provide.


Service Designer Livework

Service Provider Adidas

Industry Retail

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Case Study

The Federal Association of Personnel Managers together with hkp/// group launched an initiative to introduce design thinking into HR departments throughout Germany, independent of the company size or industry.


Service Designer More than Metrics

Service Provider The German Federal Association of Personnel Managers and HKP Group

Industry Professional Services/Other

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Case Study

As one of the larger energy providers in Europe, E.ON is driven by more than 40,000 employees. The challenge was to create an onboarding process that worked with those differences to create the E.ON experience that suits them all.


Service Designer Livework

Service Provider E.ON

Industry Energy

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Case Study

University of Bologna’s Master in Advanced Service Design in collaboration with ART-ER worked to build a vibrant innovation region that is contingent on attracting and retaining international students and researchers long-term in the territory.


Service Designer Omar Vulpinari; UNIBO Master in Advanced Service Design students

Service Provider ART-ER Attrattività Ricerca Territorio, Emilia-Romagna regional institution

Industry Education

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