The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Join us at the Service Design Global Conference 2026 in Germany and online, October 28–30. SDGC26 Registration is Now Open with limited Super Early Bird tickets!
Mark your calendar for December 17, when we welcome Alissa Millenson, showcasing her project recently crowned Service Design Award 2025: Best Commercial Project. She’ll share how design transformed operations across six wind farms—boosting accuracy, cutting costs, and empowering frontline teams. It’s a powerful story of service design in action, and you won’t want to miss it!
We are pleased to announce that the call for papers for Touchpoint Vol. 17 No. 1 is now open.
In case you missed the Service Design Global Conference 2025 in Dallas, you can purchase Replay access to the recordings and view them at your leisure until October 10, 2026.
Join us for the Service Design Global Conference 2026 (SDGC26) in Germany and online on October 28-30!
Strengthen your core skills, expand your capabilities, and earn professional accreditation from the Service Design Network Academy.
Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.
Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.
Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.
Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.
We want to hear from you too! Join the conversation by sharing your thought pieces today.
Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!
As the Service Designer for Employee Experience, you will drive the process and engagement around building comprehensive service blueprints to provide the end-to-end view of their experience flows.
We are currently recruiting for 2025 internships. If you like a challenge and are keen on shaping the future Mormedi is the right place for you. Please check out our web: www.mormedi.com
The Edinburgh College of Art is recruiting for a full time, Lecturer in Service Design on an open-ended basis. This is a new lectureship appointment in Service Design which will apply the successful candidate’s capabilities in design, research, teaching, impact, and knowledge exchange within the School of Design in the Edinburgh College of Art (ECA) and the Edinburgh Futures Institute (EFI).
Insights, a global L&D company, faces fulfilment challenges due to sustainability limits on stock, unchanged demand, and reliance on the Interaction Design Team for file proofing. This creates a disjointed process, duplicated work, and delays from cross-team dependencies.
Service Designer Emma Cruickshank, Elvira Lee
Service Provider
Industry Other
In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.
Service Designer Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti
Service Provider Service Design Network
Industry Professional Services/Other
In 2021, Taipei Fubon Bank’s in-house team realized they lacked accessibility features for customers with disabilities
Service Designer Jia Jia (Anna) Wang
Service Provider Taipei Fubon Bank
Industry Financial Services
Goodwill faced the challenge of effectively enhancing donor and consumer loyalty and engagement to increase second-hand item donations and sales, to secure sufficient support to provide charitable opportunities to the community.
Service Designer Ruiwen Shou, Miao Hu, Baohua Song, Weiwei Tang
Service Provider Goodwill
Industry Retail
