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Sponsored Content The Design Council:  A Feedback Mechanism  for Design Projects

The Design Council: A Feedback Mechanism for Design Projects

When Mexico’s BBVA design team began to grow rapidly, from six to 120 designers in the space of two years, our biggest challenge was to establish and permeate the same design mindset, which had to have an optimal balance between putting processes in place and encouraging creative freedom.

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Feature ‘You Got a Problem?’:Designing for better client-agency relationships

‘You Got a Problem?’:Designing for better client-agency relationships

How might we design for better client-agency relationships in strategic design, at the beginning of new projects? After interviewing a wide range of clients, agencies and experts, I proposed and tested a workshop called ‘Solution Mapping’, that helps co-create strategies for dealing with potential problems during a project in advance.

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Feature From Thinking and Doing to Service Design Leading

From Thinking and Doing to Service Design Leading

There is a natural synergy between service design and design management, sharing as they do three principles fundamental to their success: user centredness, co-creation and a holistic perspective. How can this synergy be exploited to establish service design leadership in organisations, markets and service design teams, and advance the service design agenda?

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Feature Connecting Business and Design Through a Familiar Language

Connecting Business and Design Through a Familiar Language

For designers — especially those in large organisations — conventions, culture and language can create barriers to building trust and collaborating with business partners. In observing these dynamics at a large technology company, we found that business designer archetypes can help service designers better engage with their business peers and create greater impact.

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Feature Managing Service Design in an Academic Library

Managing Service Design in an Academic Library

Service design applied to libraries makes perfect sense. Unlike industry institutions, libraries are so-called ‘third places’1 that act as binding agents for communities. Library stakeholders include community members who call a library their own. As such, managing library service design efforts is important and we have seen methods to infuse our institution with service design thinking.

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Cross Discipline Mixed-method Analysis of Waste Collection Services

Mixed-method Analysis of Waste Collection Services

A joint team of public sector officials from the City of Long Beach, California, and graduate students from the Harvard Kennedy School worked on a semester-long project to understand the drivers of illegal dumping in the city. Harvesting the synergies from quantitative and qualitative analyses was a key to success.

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From the Editors

From the Editors

As service design matures and shoulders new responsibilities within larger organisations, it also finds itself facing new challenges. Demonstrating its value and applying it to organisational transformation has been addressed in these pages before. In this issue, we look at a new question: how to manage service design.

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Inside SDN Congratulations to the Service Design Award 2018 Finalists

Congratulations to the Service Design Award 2018 Finalists

Out of more than 80 agency, corporate and student submissions from all around the globe, 16 finalists were selected by an international jury of service design experts.

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Tools and Methods Smart Service Design for a Shanghai Garment Store

Smart Service Design for a Shanghai Garment Store

This paper presents the results of intelligent technology research and case studies in a modern garment store in China.

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Tools and Methods Culture-driven Service Transformation: A Framework

Culture-driven Service Transformation: A Framework

Today, organisations are going through sporadic transformations of varying magnitudes, contexts and complexities.

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Profiles Lara Penin

Lara Penin

For this issue of Touchpoint, Editor-in-Chief Jesse Grimes met with service design pioneer and educator Lara Penin, who has recently made a great contribution to the service design literature, with her publication of 'An Introduction to Service Design: Designing the Invisible'.

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Tools and Methods A Customer Experience-centric Approach to  Service Quality

A Customer Experience-centric Approach to Service Quality

Traditionally, the concept of ‘Service Quality’ (SQ) is defined as the gap between expectation and perception (1). In this article, we present a customer experience-centric approach to service quality that focuses on the impact that service design processes have in delivering a strategically-defined experience proposition.

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Tools and Methods Aligning Future Vision  in Large and Diverse Organisations

Aligning Future Vision in Large and Diverse Organisations

Co-creating future visions in large organisations can be a daunting task, involving multiple stakeholders with diverse viewpoints, cultural backgrounds, levels of influence and commitment.

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Tools and Methods How Foresight Practices Support Service Innovation

How Foresight Practices Support Service Innovation

Imagine if you could have all your soaps, moisturisers and other daily skin care products produced instantly by a 3D printer in your bathroom...

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Feature Speculative Design and Service Design:  A False Dichotomy

Speculative Design and Service Design: A False Dichotomy

This article focuses on two practice-based experiments that tested the integration of speculative design and service design around the subject of the future of work.

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Feature Introducing DIVE for SMEs

Introducing DIVE for SMEs

Futures thinking is an important capability to support the sustainability of any kind of organisation. Examples of these techniques are technology roadmapping, a managerial practice used extensively in tech industries, and concept cars, a practice that has long been used by automakers as a design-led way to envisioning future products.

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