![Gustav Borgefalk](https://www.service-design-network.org/images/116x116/0.r0tfkr046zf-Gustav_Borgefalk_Headshot.png)
More realistic and human-like technology presents unique challenges for service designers. In this brief essay, I will introduce some of these tough ethical challenges and explain why it is imperative that we design relationships with digital services that are constructive, non-deceptive and non-abusive.
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