![Ruben Ocampo](https://www.service-design-network.org/images/116x116/f5MrrHFI_Ruben_2016.jpg)
Products are easy to copy and they inevitably embark, from the moment they are launched, on a path towards commoditisation.
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Products are easy to copy and they inevitably embark, from the moment they are launched, on a path towards commoditisation.
Discover our membership options