Service Design Award 2019 - Meet the Jury

Meet our Service Design Award 2019 Jury members – the leading international service design experts. They carefully evaluate each of project submissions in order to award the very best of service design.

The Service Design Award 2019 submission deadline is approaching. We are thrilled to see all projects coming in! Use this opportunity to take more than the glory.

Send us your best until June 7. 

We are pleased to announce the Jury for the Service Design Award 2019 which recognises an excellence in service design. The jury will select the finalists and proclaim the winners on stage at SDGC19 in Toronto.

This year's jury includes:

Kerry Bodine founded the consulting firm Bodine & Co. in 2014 to create great customer experiences with business leaders who seek the financial benefits of a human-centered approach to business. She is a frequent keynote speaker at public conferences and private corporate events around the world.

Her book, Outside In: The Power of Putting Customers at the Center of Your Business—and her writing in Harvard Business Review, The Wall Street Journal, Fast Company, Forbes, USA Today and Touchpoint—draw on two decades in technology and design, showing how observant companies win again and again.




Kerry Bodine --
Kerry Bodine

J. Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 25 years of experience in strategic marketing and communication. Since 2009, after establishing Brand Manual with three partners, he concentrated on service design and innovation as the best means of brand building. He works with companies to improve their competitiveness by focusing on their customers' experience, and designing processes and concepts that meet their customers' underlying needs.

He is a frequent speaker at service design and marketing conferences, author of dozens of articles, 5 pocket books as well as of the introduction to service design "How to have your cake and eat it too."



J. Margus Klaar --
J. Margus Klaar

Taina Mäkijärvi is curious, energetic and experienced change and development oriented visionary leader. Developing customer oriented profitable services, business, new working methods and inspiring leadership are her special interest areas. She graduated from the Aalto University Executive MBA program in November 2013 with honors. Her work experience contains Group level responsibilities as well as line management, project management and customer service tasks.

Specialties: Customer service concept development: products/services, project management, management/leadership, marketing/communication, training/development, Investor Relations 



Taina Mäkijärvi --
Taina Mäkijärvi

Florian Vollmer is Service Design Director at NCR and Teaches Service Design at the Georgia Institute of Technology.  He has over a decade of experience in developing innovative solutions in a variety of contexts and target markets.








Florian Vollmer --
Florian Vollmer

Cathy Huang is the Chairperson of CBi China Bridge, Co-Founder at and Product of the Year China.
Cathy founded CBi China Bridge in 2003, the first insight-based innovation consulting firm in China. She co-founded Successful Design, a social enterprise aiming to amplifying the value of design.

Having broad influence both socially and on the global design industry, Cathy is frequently invited to conferences in North America, Europe, and Asia-Pacific. She enjoys adventures; from crossing the Gobi desert in Dunhuang to bungee jumping in New Zealand. Her continued dedication to challenging the limits fuels her creativity for both business and design.




Cathy Huang --
Cathy Huang

Luis Alt is expert in service design, innovation and business strategy. He is a founder of Livework in Brazil.

Over the last decade, Luis has been using design to help people and brands to provide better services. He lead innovation and service design projects as the founding partner of Livework in Brazil, he is the author of the best-seller Design Thinking Brazil and he teaches at renowned universities around the globe.

Specialties: Service Design, Innovation, User Experience Design, Design Management and Design Strategy 







Luis Alt --
Luis Alt

Adriana Ojeda is a Service Design Strategist at Globant and Service Design Network Mexico chapter co-founder.

In addition, Adriana co-organised the Service Design Drinks Mexico, and she co-founded an iniciative to teach Service Design in Mexico (SDMX). Everything that she is doing is in order to spread the word of Service Design in Mexico because it is still a very new topic. Today she teaches to future service designers at Ibero and ITESM.






Adriana Ojeda --
Adriana Ojeda

Damian Kernahan is Australia's leading expert on service design, customer experience management and service innovation, believing that branding is the promise you make; customer experience is the promise you keep.

To help Australian organisations keep more of their brand promises, Damian pioneered the introduction of Service Design to Australian business in 2008. Damian is a founder of Proto Partners, a customer insight driven strategy consulatncy. 








Damian Kernahan --
Damian Kernahan

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