Branding is the foundation of how your service connects with people. A strong brand sets the tone for every interaction a customer has with your service. From defining your brand’s personality to structuring a portfolio of services, branding helps you create consistency, trust, and impact. In this course, Branding for Service Design with AI Tools, we dive deep into the "why" and "how" of branding for service design, giving you actionable insights and tools to apply immediately. We will unpack the key principles, tools, and emerging AI techniques to help you design service brands that truly stand out.
Touchpoint 17-1––From AI to Synthetic Services | Roundtable
On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.
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