SDN Arabian GCC launch event in three cities.
SDN Arabian GCC Chapter wrapped up an event that spanned 3 cities Saudi Arabia and UAE. The event that was organized by the chapter's co-founders and sponsored by the chapter sponsoring organizations helped connect service design community across the region. In UAE, The event was hosted in Dubai at EY-Seren offices with attendance from Engine Group. In Saudi Arabia, the event was hosted in HUED offices in Riyadh and in Inspiring Experience offices in Jeddah.
After the conclusion of the building phase, the team plans to conduct another launch event in Dubai late 2018.
The event featured an introduction of Service Design Network with a deeper focus on the chapter, its mission and focus goals. The organizers engaged more than 60 attendees in all three cities in activities to help identify and prioritize needs and initiatives for the chapter to address.
On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.
AI continues to disrupt our work as service designers, fundamentally changing the way we design, deliver and analyse services. The advances are rapid as well, presenting new opportunities while at the same time forcing us to answer some challenging questions on where and how its capabilities are deployed. This issue of Touchpoint answers an ongoing need in our community to learn from each other - as well as those outside our field - to confidently apply AI, as well as know where it should be avoided.
Connect, Collaborate, and Create Change – SDGC26 Awaits! Join us in Wiesbaden, Germany and online, 28–30 October. Registration is open, with Early Bird tickets on sale until May 15.
Created for service designers with 2+ years’ experience, the 8-week, 8-module course offers you the chance to strengthen your core skills, expand your capabilities, and earn Professional Accreditation.
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