How can service design best measure the impact it achieves? In this issue of Touchpoint, we have tackled precisely this challenge as service design must become more mature in justifying itself to decision-makers, both before and after it is applied. We hope the insights and methods in this issue help you answer that question, when you next sit down to plan or review a service design project.

As service design grows, it faces the challenge of meeting the even greater demand for it. How can the seeds of service design be sown in tomorrow’s designers and business people? How can our techniques be introduced across entire organisations - to be applied by non-designers - to improve their services? And what frameworks can be proposed to categorise (blossoming) service designers according to traits and areas of expertise?

Service design and product management are two powerful disciplines that share a common goal: delivering value to users and organisations.

In case you missed the Service Design Global Conference 2024, you can purchase Replay access to all recordings and view them at your leisure until October 4, 2025.