As service design grows, it faces the challenge of meeting the even greater demand for it. How can the seeds of service design be sown in tomorrow’s designers and business people? How can our techniques be introduced across entire organisations - to be applied by non-designers - to improve their services? And what frameworks can be proposed to categorise (blossoming) service designers according to traits and areas of expertise?

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Touchpoint – The Journal of Service Design provides a window into the discussion of service design, facilitating a forum to debate, share and advance the field and its practices. In addition, it aims at engaging clients to listen in on the discussion, learn about the field, and become involved in the development and implementation of service design for their organisations.

As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.