Service Design Masterclass: Transform your Customer Experience. Using the principles and tools of service design, rethink the journey your customers take.

Successfully implementing service design projects is crucial to create an impact for companies and service designers. This one-day workshop will reflect on strategies to ensure that user experience concepts aren‘t blocked internally and get removed from the priority list or fail on the market.

By developing a structured way to think about the future, we can find ways to look beyond the noise of the present to work towards preferred outcomes for service providers, users and stakeholders.

During this week-long experience, you’ll learn why, when, & how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.