About Maria Wan

Maria Wan
Helsinki | Finland

Customer insight wizard & CX change maker

Maria Wan Eficode Oy , Service Design Consultant

Changing people and organizations to understand truly what their customer strategy demands in practice, ticks me going. I hold versatile and vast experience in designing and managing services as well as in marketing and coaching. Thus, no situation leaves me numb. I deal with customers from developers to management teams, from teenagers to grandmothers and from Finns to Samoans. 


It is not what I am but what I help you to become.

To me, service design means...

to see through the lens of the customer.

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