About Laura Kemppi
Passionate Customer Experience developer and business oriented Service Designer
Laura is passionate about... user experience, digital service, workshops, quantitative research, qualitative research, touchpoint analysis, service blueprint, simplification, service design toolkit, digital transformation, measurement system, future scenario and experience design
I specialize in driving business success through customer understanding. My passion lies in delving into customer understanding and guiding organizations to develop their products and services in a customer-centered manner. I achieve this by aligning business objectives with customer needs. One of the most exciting aspects of Service Design projects is gaining a profound understanding that provides the project team with fresh insights and innovative ideas, transforming products from good to excellent!
To me, service design means...
Design Thinking isn't just a methodology; it's a mindset and a developmental approach. It serves as a guiding framework, adding structure to the design process. In my perspective, the Design Thinking ideology is adaptable across various development processes. As system thinking becomes increasingly relevant, Design Thinking remains a fundamental structure underlying everything. I firmly believe that it should be an integral part of any development endeavor. Furthermore, incorporating a sustainability and ethical mindset into the broader context is crucial. As designers, we bear the responsibility to consider the footprint our designs leave on the world.