About Geke van Dijk
Dr. Geke van Dijk is co-founder and Strategy Director of STBY in London and Amsterdam. STBY is specialised in creative research for service design and innovation.
Geke has a background in ethnographic research, user-centered design and services marketing. Since founding STBY in 2003, she has been one of the early pioneers in the field of Service Design. She is passionate about exploring the ways people actively co-produce their customer journeys by picking and mixing from multi-channel service touch points.