Latest case studies

Case Study Journey Repository - Internal service design teams

Journey Repository - Internal service design teams

● We are working with the largest HR service provider for starters, self-employed persons, employers and accountants in Belgium.


Service Designer: Cedric Kamp

Service Provider: Knight Moves

Industry: Other

Continue reading
Case Study Decarbonising farming with a co-created circular service model

Decarbonising farming with a co-created circular service model

At the centre of this global debate, farmers feel like they live in a paradox; they feel pride in feeding the planet but guilty of polluting it. While the European Green Deal sets the direction, farmers are left on their own to find effective solutions for their businesses. We are only at the early stages of measuring GHG, and most solutions connected to public funding are centred around organic farming.


Service Designer: Agency, size 40

Service Provider: Global crop nutrition and agriculture solution provider

Industry: Government

Continue reading
Case Study Co-designing Futures with the Voluntary Sector

Co-designing Futures with the Voluntary Sector

In 2021 a design and innovation consultancy and a national membership body for the third sector in Wales (the client) co-led a nationwide, participatory futures and system change project with the whole of the voluntary and charitable sector in Wales.


Service Designer: Private Sector Technology, Design & Innovation Consultancy, UK branch

Service Provider: National Membership Body for the Voluntary Sector in Wales

Industry: Government

Continue reading
Case Study Braver Training Grounds: Customer Experience Design, Social Housing

Braver Training Grounds: Customer Experience Design, Social Housing

The client is a small organization that supports affordable housing options in a small municipality and surrounding area.. In 2021 they commissioned The consultant, a human-centred design agency to conduct an independent assessment of their current state of customer experience and to offer recommendations about how to improve it.


Service Designer: Kristofer Kelly-Frere, John Vardalos, Kevin Drinkwater, Cindy Lam

Service Provider: J5 Design

Industry: Professional Services/Other

Continue reading
Case Study Atopic Dermatitis Is A Condition Beyond A Skin Disease

Atopic Dermatitis Is A Condition Beyond A Skin Disease

Create a 360 impact strategy involving patients, supporting staff, physicians and caregivers in order to achieve adherence to the program and to the drug in a way that is much more relatable and relevant to all those involved throughout the experience.


Service Designer: Camilo Niño, Lucía Peña, María Camila Venegas, Maria Camila Garcia, María Borrero, Javier Durango, Johjann Rodríguez, Lorena Herrera.

Service Provider: Háptica

Industry: Healthcare

Continue reading
Case Study Ten minutes to make a hiring decision

Ten minutes to make a hiring decision

To create an amazing experience for a candidate from the first meeting with the company, and to minimize the duration of hiring process.


Service Designer: Olga Strelnyk

Service Provider: ABP company

Industry: Information Technologie

Continue reading
Case Study Improve early-hire mainframe developer’s experience

Improve early-hire mainframe developer’s experience

Earlier mainframe development tools, including command-line tools have a higher learning curve and are unappealing to early-hire developers. This also extended time required to get new hires up to speed and respond with agility to digital transformation requirements.


Service Designer: Arun Joseph

Service Provider: IBM

Industry: Information Technologie

Continue reading
Case Study Reducing late and non-payment of rent for a social housing client

Reducing late and non-payment of rent for a social housing client

Universal Credit represented the biggest change to the UK benefits system in years. Six benefits were amalgamated into one. Housing Benefit was no longer paid directly to the landlord. This risked residents making late payments or no payment of rent at all.


Service Designer: Jo Carter and Michelle Rose-Innes

Service Provider: Monmouthshire Housing Association

Industry: Government

Continue reading

Submit a case study


Latest case studies

Case Study Trauma-informed service design with the City of Philadelphia’s Office

Trauma-informed service design with the City of Philadelphia’s Office

Philadelphians facing homelessness arrive at the City’s access sites in their most vulnerable state. Staff can experience vicarious trauma while helping those in need. What do trauma-informed services look like for people experiencing homelessness and staff who support them?


Service Designer: Devika Menon, Service Design Strategist at the Service Design Studio, City of Philadelphia, Liana Dragoman, Director of the Service Design Studio, City of Philadelphia

Service Provider: Office of Homeless Services

Industry: Government

Continue reading
Case Studies: Healthcare An Innovation Framework to Support Health and Wellbeing

An Innovation Framework to Support Health and Wellbeing

The Wood Foundation wanted to support the creation of a new framework for community led projects which connect, engage and support young people in new ways through sport.


Service Designer: Service Design Academy (SDA)

Service Provider: The Wood Foundation (TWF) and The Russell Anderson Development School (RADS).

Industry: Education

Continue reading
Case Study Transforming Life Storybooks for Young People in Care

Transforming Life Storybooks for Young People in Care

How might we create a digital life storybook for young people in care.


Service Designer: Vaughan Broderick

Service Provider: -

Industry: Other

Continue reading
Case Study Improving passenger and employee experience in a Japanese railway company

Improving passenger and employee experience in a Japanese railway company

Improving the customer experience and customer satisfaction indicators with a human-centred approach.


Service Designer: Taro Akabane / Keita Furusawa

Service Provider: West Japan Railways corporation

Industry: Transportation

Continue reading
Case Study An Outside-In Approach to Launch A New Fintech Product

An Outside-In Approach to Launch A New Fintech Product

A failed initiative made the fintech start-up founders wary of investing again. In this climate, it was important to validate the market opportunity and differentiate the new B2B Digital Payment Service idea in India and answer the question “If we build it will they come?”.


Service Designer: Dr. Vidya Priya Rao

Service Provider: Innovatus Marketers Touchpoint LLP

Industry: Financial Services

Continue reading
Case Study Reinventing the Automobile Sales Service Experience

Reinventing the Automobile Sales Service Experience

Promoting the car is expensive, and engaging potential customers is ineffective. The team already possessed AI technology capable of interacting with people in a personalized way. How might we use an AI-empowered car to reinvent the sales experience?


Service Designer: CBi China Bridge

Service Provider: WM Motor

Industry: Transportation

Continue reading
Case Study Lumea Subscription: Tackling pre-purchase barriers

Lumea Subscription: Tackling pre-purchase barriers

Increase the penetration of Philips’ most effective home IPL device (Lumea) and help users follow and stick to the IPL treatment to achieve promised results.


Service Designer: Sandra Ramirez Herrera

Service Provider: Philips

Industry: Healthcare

Continue reading
Case Study Service Redesign: Supporting GDPR protocol & boost caller agent confidence

Service Redesign: Supporting GDPR protocol & boost caller agent confidence

BSI and their customers' data was at risk of being breached via phishing attacks. Current legacy systems could not efficiently support BSI call agents inputting the correct information, cross-checking data and cross check historic data in an efficient way.


Service Designer: Daniel Tuitt, Senior Service Designer

Service Provider: BSI (British Standards Institution)

Industry: Other

Continue reading


Submit a case study