Transforming Hospitality Operator through Service Design
In order to stay at the vanguard of the hotel and restaurant market, SOK Mara wanted to introduce the design thinking approach to their service development unit and explore possibilities of making service design the dominant paradigm in their operations.
Service Designer: Haaga-Helia. Teemu Moilanen, Riina Iloranta, Marika Alhonen, Eliisa Sarkkinen
Service Provider: SOK Travel and Hospitality Industry Chain Management
Industry: Travel & Tourism