Kerry Bodine
01 November 2017 - Kerry Bodine

Journeys are central to the discipline of service design. In fact, my definition of service design is: the envisioning of people’s journeys and the organisations required to support them. But in the years since early service designers pioneered this field, journeys have been adopted by other disciplines, as well — most notably, by the field of customer experience.

Become an SDN member today to start reading this article.


Discover our membership options


Become a Member