![Kerry Bodine](https://www.service-design-network.org/images/116x116/0.dnt3x00hxn-Kerrys%20Take%20Richt%20Text%20Block.jpg)
The theme of the 2017 Service Design Global Conference in Madrid was “Service Design at Scale.” Over the course of three days there, I saw four themes emerge that point the way for the discipline to scale.
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