Big data has become a big buzz phrase. A couple of months ago, I spoke at a conference in Las Vegas. Immediately before my talk, two advertising execs, one a professed quant geek and the other a “creative”, spoke about how their agencies rely less on hunches these days and more on quantitative data to drive emotional relevance between their clients and consumers.
This article isn't available without an account
Want to read more?
Become a Member