Touchpoint Vol. 4 No. 2 - September 2012

Character And Storyline Development For Service Design: The Role of Personas and Journey Maps

01 September 2012 - Kerry Bodine

Any great performance – whether theater, opera, musical, or film – relies on two key elements: strong character development and a compelling storyline.

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Character And Storyline Development For Service Design: The Role of Personas and Journey Maps

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