Touchpoint Vol. 4 No. 1 - May 2012

Game On Using Game Mechanics To Enhance Services

01 May 2012 - Kerry Bodine

Forrester defines ‘gamification’ as the insertion of game dynamics and mechanics into non-game activities in order to drive a desired behaviour.

This article isn't available without an account

Want to read more?

With LinkedIn

With LinkedIn

Already a member? Log me in

Select your Membership Type. More information

Student membership (€ 80,- yearly)

Professional membership (€ 180,- yearly)

Corporate membership (€ 535,- yearly)

Academic membership (€ 535,- yearly)

Community follower (Free)

Entering a VAT nr. is optional. It will be used on your invoices.

Please enter your address details for the invoice.

Secure payment via Stripe. Your credit card details will not be shared with SDN. Find out more.

Automatic renewal of membership

I agree with the terms & conditions

With LinkedIn

Already a member? Log me in

Please enter your address details for the invoice.

Entering a VAT nr. is optional. It will be used on your invoices.

With LinkedIn