Touchpoint Vol. 2 No. 1 - February 2013

Mobile Ethnography: How Service Design aids the tourism industry to cope with the behavioural change of social media

28 February 2013 - Marc Stickdorn - Anita Zehrer

The competitiveness of any product or service ultimately depends on its customer satisfaction.

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Mobile Ethnography: How Service Design aids the tourism industry to cope with the behavioural change of social media

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