STBY is located in both London and Amsterdam. We connect organisations with the lives and experiences of real people and bring them into the heart of service innovation processes.

STBY has a small and highly specialised team of senior researchers and consultants. We have extensive experience with research, strategy, design and project management. We are used to working in multi-disciplinary teams with agile project approaches. We like to think of ourselves as ‘T-shaped’; each member of our team possess a deep expertise in design research, as well as the knowledge and skills needed to apply this to the broader field of service design. All of our design researchers bring something different to the table.