Service Design Day 2022: Do Good - Give Back!

On June 1, the service design community will come together in recognition of Service Design Day, an occasion designed to acknowledge the power of service design, especially in these challenging times.

The need to reassess how we operate as a society has never been greater as the world continues to cope with the effects that the pandemic and ongoing wars have had on global communities, economies, and social networks.

As service designers, we recognise the importance of our work in these uncertain times, which is why we're excited to announce that this year's Service Design Day (June 1, 2022) will continue the "Do Good - Give Back" campaign.

With its launch, we invite all practitioners, students, agencies, and academics from all across the globe to join in and lend your support to those organisations most in need of your services.

Membership Special:

Register as a professional member on June 1, and get 20% discount on your subscription!

Use a code: SDDAY22 

Happy Service Design Day! 

We are pleased to invite you to join the celebration of the Service Design Day on June 1st!

How can I participate?

  • Host an event or an online meetup, workshop or training for your local community around the topic of service design
  • Hold a discussion/lightning talk on how service design can help society and contribute to the common good
  • Have an online "open door" event or a service design exhibition and invite students, NGOs, charities or community service organisations to your office
  • Empower service providers to utilise service design, talk about service design tools and methods and discuss the implementation of service design for the greater good
Offer your pro-bono service design skills to an organisation in need!

Join us in the Service Design Day celebration! Share your initiatives using hashtags #SDDDAY22 and #ServiceDesignDay and tag us in your posts!

Do good - give back!

  • Join our SDN Slack channel
  • Share your initiatives: How do you celebrate Service Design Day - share your activities and examples of how can service design serve the community and create a positive impact
  • Spread the love: Snap a photo of your team with the Service Design Day heart gesture
  • Share the love and celebrate your great colleagues: show empathy, multicultural insight, and collaboration
  • Celebrate Success Stories: Tag companies or people who have inspired you, promote infographics and pictures from previous successful projects - let the world know that service design can make a difference

We want to know how you are recognising this day, so please be sure to share your Service Design Day activities!

Join our online activities!

Service Design Day: Advancing Diversity, Equity, and Inclusion

At the SDN, we have a deep and longstanding commitment to advancing diversity, equity, and inclusion within our community, the business, and in the society. Our aim is to help our community members make substantial, lasting performance improvements not just in their organisations, but also for clients by helping attract, develop, excite, and retain exceptional people.

Host: Dr. Vidya Priya Rao

Speakers: Namitha Anand, Sumit Agarwal, Nuksu Aalto, Tina Vinod, Marissa Ellis, Birgit Mager and Ishan Jha

Date and time: June 1, 4PM - 7:30PM (CEST)

Join us!



We are delighted to announce that registration for the Service Design Global Conference 2022 will open on Service Design Day, June 1! To mark this special day, we are offering a 10% discount on our virtual tickets. The discount will be available with a promo code which will be published on the conference website.

The conference will take place on October 13-14, in the amazing city of Copenhagen—and will also be virtual for our first fully hybrid event.

The theme for this year’s Service Design Global Conference is Courage to Design for Good. The conference, in partnership with the SDN Danish Chapter and the Danish Design Center, will focus on how we as the service design community establish the courage to set a different agenda both in the products and services we design and in our communities and organisations.

The world faces imminent and obvious challenges, both socially and environmentally. Tough decisions lie ahead for everybody, the service design community included. We need courage to push away from current trajectories, shaping a better tomorrow. A tomorrow that is more regenerative, more just, more resilient, more thriving—more good.

To register for the conference on June 1, please visit the conference website.

We look forward to seeing you in October!



As part of our celebration, we would like to offer the SDN community to take part in the Accreditation Programme with a special 25% discount!

The SDN Accreditation is the perfect opportunity to showcase your experience within the service design practice and expand your engagement within the service design community. Earn recognition by getting your SDN Accredited Service Design title that validates your competency in service design and be perceived as an ambassador in your community! 

For Practitioner level register here  with this code: sdday-accreditation-25-off

For Professional and Master levels, please contact us:



Our Service Design Day Theme this year is again "Do Good - Give Back!" a theme we felt appropriately aligned with all the challenges currently facing society. We at the SDN Academy want to thank you for all your support for our online learning platform. It is because of your commitment that it has been such a success. So this is for you: A 10% Discount on all SDN Academy courses! 

Just use the discount code: SDDAY2022

*only on June 1st (CEST TIME ZONE)!*only on SDN Academy courses!

Join us online!


Take advantage of a 20% savings on your Service Design Award submission as part of our Service Design Day special offers! The offer is valid from  June 1 to June 5, 2022. Discount is calculated and available in the cart of the Award system.

Discount code: SDDAY
Celebrate Service Design with us adn use this opportunity to benefit from our special offer!

Service Design Award - 20% discount on your submission!

Dear Touchpoint enthusiasts, we have great news!
In occasion of the Service Design Day 2022, we are giving you the opportunity of getting your discounted printed copy of Touchpoint! Our Touchpoint issues collect great content from our community of Service Designers,  - here's a selection we made for you:
  • Touchpoint Vol. 9 No. 3 “Service Design at Scale"
  • Touchpoint Vol. 10 No. 1 “From Design to Implementation”
  • Touchpoint Vol. 10 No. 3 “Managing Service Design"
  • Touchpoint Vol. 11 No. 1 ”Service Design for Innovation and Start-ups"
  • Touchpoint Vol. 11 No. 2 “Experience Prototyping"
  • Touchpoint Vol. 11 No. 3 “Service Design and Change Management”

From the 1st to the 5th of June you can get 25% off on the purchase of one selected copy, and up to 50% off on the purchase of a minimum of 3 or more copies.

Let us know which ones are your favourite, and get in contact with us to get your order!
25% - 50% discount on Touchpoint , June 1 - June 5

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