With around 70 attendees, the event was extremely well received and managed to tackle significant issues revolving around service design in South Africa, and how the government could utilise it to ensure a better future for South Africa. The speakers at the event proposed different ideas about the chapter's mission, vision, initiatives, and goals.
Jesse Grimes introduced service design as a concept, and how it assists organisations to see their services from customer perspective. He also highlighted the balance required between the customer needs and the business needs.
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