Join us May 26 & 27 at the #SDNNextGenConference, where you'll have the opportunity to explore the latest trends and techniques in service design, learn from industry experts, and connect with like-minded individuals who share your passion for designing innovative and collaborative services.

Join us for the Service Design Global Conference (SDGC24) this October! Whether you prefer attending in person in Helsinki or participating online, exciting opportunities await. Register now on the conference website and be part of this inspiring event. See you there!

As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.

What you are about to read is the latest thinking — and hands-on application — around service design and AI.