SDN Global Café - Join us on March 2, 2023!

SDN Global Café - Public Sector and Customer Experience Design: Social Housing Organizations with Kristofer Kelly-Frere, Creative Lead, J5 Design

You are all invited to join the third edition of the SDN Global Café event series. A virtual series aims to connect our beloved SDN members, provide more networking opportunities, and tackle relevant Service Design topics.

In this upcoming session, Kristofer Kelly-Frere, Creative Lead, J5 Design will present a Service Design Award 2022 winning project, Braver Training Grounds - Custmer Experinece Design & Social Housing Organisations.


  • Birgit Mager, President, SDN
  • Brian Gillespie, Leadership Team, SDN

Date and Time:

  • Thursday, March 2, 2023
  • 11:00 AM -12:00 PM EST (5:00 PM CET)


  • 11:00-11:10 Welcome and SDN Update
  • 11:10-11:30 Guest Presentation
  • 11:30-11:40 Member Q and A
  • 11:40-11:55 Member Networking
  • 11:55-12:00 What’s Next?

✅ Sounds interesting? So grab your coffee and sit with us on March 2, 2023.  Register now via the zoom link, which is available on your Member Dashboard under Discounts.

❤️ Want to be a member? Join us!

Project desctiption:

J5’s client was a small organization that supports affordable housing options in a small municipality. In 2021 they commissioned J5 to conduct an independent assessment of their current state customer experience and to offer recommendations about how to improve it. They came with a desire to become more customer-driven, and to make meaningful connections between the diverse community of people they exist to serve.

J5’s goal was to offer outputs that could have a life beyond the project. creating tools and templates that could be evolved and shared by staff in future projects, or used to build culture and buy-in. The outputs of this work were designed to support both short-term innovation and long-term transformation of their busines.

Short project video -

Personal Background:

Kristofer has a magic ability to inspire people to dream about a better future.  He believes great design grows from the community and that his job is to level the playing field and create conditions where everyone can participate in shaping the world around them. 

An architect by training and a systemic designer by practice, he has staked his career on the idea that people will rise to the challenge if asked a good enough question. He has worked across a range of public, private, and government institutions to craft experiences, establish design labs, and deliver ground-breaking social R&D projects. 

Kristofer led the team responsible for “Braver Training Grounds” - a project with Red Deer Housing Authority that  recently won  2022 Service Design Award. Success like this is the result of his love for playing in the mud of ambiguity in order to move innovative dreams across the threshold into reality.

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