Service design and design thinking have been introduced in almost all large companies due to the increasing complexity of challenges today. Design-driven innovation labs are being set up as a driving force for in-house innovation.
In our publication "Design Thinking In House", we present the results of our study on the evolution and typologies of innovation labs. Furthermore, we have collected fascinating perspective from companies like Deutsche Telekom, ÖBB, Lufthansa, Swisscom and General Electric, who share insights into the way their design-driven innovation labs work.
Take a sneak peek of contents here!
Interested in the knowledge gained through the Innovation Labs Worldwide study?
Order your copy of Design Thinking In-house! Now available to purchase in print (19.80€) and digital (9.80€). SDN members enjoy the 15% off discount.
Not a member yet? Become a SDN member, or upgrade your community membership to have access to all exclusive benefits!
On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.
AI continues to disrupt our work as service designers, fundamentally changing the way we design, deliver and analyse services. The advances are rapid as well, presenting new opportunities while at the same time forcing us to answer some challenging questions on where and how its capabilities are deployed. This issue of Touchpoint answers an ongoing need in our community to learn from each other - as well as those outside our field - to confidently apply AI, as well as know where it should be avoided.
Connect, Collaborate, and Create Change – SDGC26 Awaits! Join us in Wiesbaden, Germany and online, 28–30 October. Registration is open, with Early Bird tickets on sale until May 15.
Created for service designers with 2+ years’ experience, the 8-week, 8-module course offers you the chance to strengthen your core skills, expand your capabilities, and earn Professional Accreditation.
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