Service design and design thinking have been introduced in almost all large companies due to the increasing complexity of challenges today. Design-driven innovation labs are being set up as a driving force for in-house innovation.
In our publication "Design Thinking In House", we present the results of our study on the evolution and typologies of innovation labs. Furthermore, we have collected fascinating perspective from companies like Deutsche Telekom, ÖBB, Lufthansa, Swisscom and General Electric, who share insights into the way their design-driven innovation labs work.
Take a sneak peek of contents here!
Interested in the knowledge gained through the Innovation Labs Worldwide study?
Order your copy of Design Thinking In-house! Now available to purchase in print (19.80€) and digital (9.80€). SDN members enjoy the 15% off discount.
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As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.
What you are about to read is the latest thinking — and hands-on application — around service design and AI.
Service designers work within a unique context. Because our work influences service innovation, improvement and delivery across lengthy and often complex customer lifecycles, we must work closely with stakeholders from across our organisations, and even beyond. While we aim for deep expertise in our own practice, we must also familiarise ourselves with the ways many others work
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