Hoje vemos muitas organizações se interessando pela abordagem que os designers usam para descobrir e oferecer valor aos seus clientes, mas nem tudo são flores nesse processo.
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Touchpoint – The Journal of Service Design provides a window into the discussion of service design, facilitating a forum to debate, share and advance the field and its practices. In addition, it aims at engaging clients to listen in on the discussion, learn about the field, and become involved in the development and implementation of service design for their organisations.
As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.
As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.
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Eu acho que esses enganos devem ser mais comuns para quem nao e designer, ou pelo menos para quem nao e um design thinker. Porque pode ser um designer mais nao pensar como um. Se vc coloca o usuario no centro da experiencia e justamente para descobrir o contexto no qual ele existe, e isso inclui trabalhar para nao cair nessas armadilhas. Muito bem resumido. Gostaría de ver o enfoque positivo e as ferramentas para os designers ajudam no processo.