Service Design Award 2018: Congratulations to the Winners!

Congratulations to the 2018 Winners and Finalists! The much anticipated, third Service Design Award ceremony was a huge success, taking place from October 11-12 in magnificent Dublin. The ceremony and Service Design Award finalist exhibition were key highlights of the 2018 Service Design Global Conference.

WORLD CLASS SERVICE DESIGN

On October 11, Convention Centre Dublin Auditorium was full with over 800 expectant attendees and 16 excited shortlisted teams. Head of the Jury Kerry Bodine and President of SDN Birgit Mager took the stage to co-host the Service Design Award Ceremony and announce the finalists and six winners selected by the international jury of service design experts. 

The sixteen finalists went on stage one team at a time to collect their certificate and have their work presented before the winners were announced. 

Kerry Bodine - Head of Jury
Kerry Bodine - Head of Jury

SHOWING THE IMPACT OF THE SERVICE DESIGN

The jury selected three professional, commercial projects, two professional, non-profit/public sector projects and one student project. Kerry Bodine commented: “The winning entries showcase the breadth and impact of service design—and demonstrate the impact that service design has in both the commercial and public sectors. I’m proud to stand behind these winning entries, and I look forward to welcoming our 2019 submissions next spring.”

On October 12, the Pecha-Kucha style winner presentations were a big hit with the audience. We had an opportunity to hear key insights into the process, learnings, challenges, and outcomes of six award-winning, world-class service design projects. We look forward to sharing the footage of these best practice cases in the coming weeks and are proud to congratulate and showcase the six winners for their exceptional projects! Check out the Service Desing Award photo gallery

Special thanks to the 2018 Jury: Kerry Bodine, Dr. Muna AlDhabbah, Taina Makijarvi, Priscila Williams, Luis Alt, Damian Kernahan, J. Margus Klaar, Florian Vollmer and Guosheng Wang, and Service Design Award Project Manager - Sonja Jazic. 

This year's Service Design Award was brought by ServiceNow. 

Once again, a huge congratulations to all of our winners and finalists! 

Service Design Award - Finalist Posters
Service Design Award - Finalist Posters
WINNER - BEST IN PRIVATE SECTOR

WINNER - BEST IN PRIVATE SECTOR

DIGITAL WAYFINDING DESIGN & PROTOTYPE by EPAM Continuum

Category: Professional Commercial 

Client: Southwest Airlines, Four Winds Interactive

Location: United States 

Summary: In 2017, a major airline made some big changes to its brand. They rolled out shiny new planes. They outfitted their people in stylish new uniforms and revamped their cabins. Their in-flight game was tight, but when customers walked through the door of the airport, their experience wasn’t quite up to the same level.

WINNER - BEST IN PRIVATE SECTOR

WINNER - BEST IN PRIVATE SECTOR

"Baby"-Reducing Stress and Increasing Parent Spend Through Design by Hellon

Category: Professional Commercial

Client: Musgrave 

Location: United Kingdom 

Summary: The service design project objective from the client, Ireland's largest grocery retailer Musgrave, was to create a compelling value proposition and design a differentiating customer experience for parent and baby shoppers to visit the stores and for those already using the stores, to spend more active shopping time within the store.

WINNER - BEST IN PRIVATE SECTOR

WINNER - BEST IN PRIVATE SECTOR

Project Phoenix: Service Design for Tesco Bank by Modern Human

Category: Professional Commercial

Client: Tesco Bank 

Location: United Kingdom

Summary: A leading UK bank asked our design practice to partner with them to design a complaints experience that would turn customers who have had their complaint resolved into advocates; empower customer service representatives to do their jobs more efficiently, and identify opportunities for long-term service improvement.

WINNER - BEST IN PUBLIC SECTOR

WINNER - BEST IN PUBLIC SECTOR

Developing a Police Force's Digital Experience for Citizens by Fjord

Category: Professional Non-Profit/Public Sector

Client: West Midland Police

Location: United Kingdom 

Summary: In 2014, one of the largest police forces in the UK committed to a radical transformation programme that would help the force meet current and future policing needs, manage citizen expectations and reduce cost across its operations. 

WINNER - BEST CULTURAL CHANGE IN THE PUBLIC SECTOR

WINNER - BEST CULTURAL CHANGE IN THE PUBLIC SECTOR

Public Sector Development based on User Needs by Innovationsguiden

Category: Professional Non-Profit/Public Sector

Client: The Swedish Association of Local Authorities and Regions (SALAR)/ Sveriges Kommuner och Landsting (SKL)

Location: Sweden

Summary: Innovationsguiden is an ongoing project that aims to support and reinvigorate the Swedish public sector in collaboration with citizens through service design. This is done by providing various forms of support to municipalities, county councils and regions to work with user-driven innovation in their development work.

WINNER - BEST STUDENT PROJECT

WINNER - BEST STUDENT PROJECT

CON+ Optimizing pet adoption service in the shelter by Design Information & Thinking Lab

Category: Student

University: National Taiwan University of Science and Technology

Location: Taiwan

Summary: CON+ is an innovative service design that aims to improve the process of stray animal adoption in animal shelters with both online and offline channels. It covers different parts from pre-adoption data collection to post-adoption problem-solving. 

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