SDN Academy Events - Germany

Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.

Course language: english_language_icon.png English
Course Level: Advanced

Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.

What to expect?

„It is critical to understand the cause of customer needs and not only address the obvious symptoms“

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

What are the takeaways from this training?

  • introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language

  • a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP

  • the researcher mindset


Who is this course for?

The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researcher.


  • Open questions about Research

  • User Research Fundamentals I

  • Theory & exercises: e.g. Perception, mental models, constructivism

  • User Research Fundamentals II

  • Deep Dive Method Interview

  • Empathy & non-violent communication

  • theory & exercises

  • Deep Dive Conversation techniques & exercises

Date(s) and Time(s): 
December 9&16, 2021
15:00 - 18:30 CET 
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Early Bird Tickets until October 31, 2021
SDN Member Ticket: € 306,-
Non-Member Ticket: € 336,-

After October 31, 2021
SDN Member Ticket: € 350,-
Non-Member Ticket: € 385,-

SDN Academy Online
Platform details will be shared with course registrants prior to course

Dr Tina Weisser
Dr Tina Weisser - SDN Acc. Master

Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN). On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.