Course language: English
Course Level: Advanced
Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.
What to expect?
„It is critical to understand the cause of customer needs and not only address the obvious symptoms“
Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.