What to expect?
Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.
What are the takeaways from this training?
introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language
a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP
the researcher mindset