SDN Academy Events - Germany

„It is critical to understand the cause of customer needs and not only address the obvious symptoms“

What to expect?

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

What are the takeaways from this training?

  • introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language

  • a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP

  • the researcher mindset

Who is this course for?

The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researchers.

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at!

Course Outline

  • Open questions about Research

  • User Research Fundamentals I

  • Theory & exercises: e.g. Perception, mental models, constructivism

  • User Research Fundamentals II

  • Deep Dive Method Interview

  • Empathy & non-violent communication

  • theory & exercises

  • Deep Dive Conversation techniques & exercises

Dates and Times

Day 1  July 8, 2022 / 8 AM to 11:30 AM CEST
Day 2 July 14, 2022 / 8 AM to 11:30 AM CEST


Ealry Bird Prices until June 8th

Non-Member: €384
SDN-Member: €354

After June 8th

Non-Member: €400
SDN-Member: €440

Learn more about SDN Membership here

Dr Tina Weisser
Dr Tina Weisser - Facilitator

Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN). On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.