- Germany

The Service Design Network stands in full solidarity with Ukraine, its people, and our community members in light of Russia's unjustified attack on Ukraine. At such a pivotal time, neutrality is not an option. We encourage our design community to take action and help Ukraine!

The Service Design Network is bringing together the biggest names in the world of design to take a stand for Ukraine. 

“Taking a Stand for Ukraine” is a 90-minute virtual event that shows the solidarity of the design community with the people of Ukraine. 

More importantly, it raises money for World Central Kitchen, a charity that is delivering vital relief as the Ukrainian conflict continues. 

This event will explore the role of design in times of war and humanitarian crisis.  Speakers will look at the roles that design currently plays, and explore roles that design could, and should play in addressing crises and shaping positive futures. 

We are very happy to present our  speakers:

  • Oleg Koss (Founder of Lanka CX & Service Design Network Ukraine Co-founder)
  • Alice Rawsthorn ( Author of "Design as an Attitude" & Co-Founder of Design Emergency)
  • Don Norman (Founding Director at The University of California, Design Lab)
  • Leyla Acaroglu (Founder and Chief Disrupter at The UnSchool of Disruptive Design)
  • Bruce Mau (CEO & Co-Founder at Massive Change Network)
  • Justin Maguire (Chief Design officer Salesforce) 

Show your support by attending and spreading the word within your network. 

All funds will go directly to World Central Kitchen’s initiative “Chefs for Ukraine”. This money will help  WCK’s to support families sheltering in Ukraine as well as Ukrainian refugees in neighbouring countries. 

Register today and please share this event with your network.

The event registration fee is only $10. We strongly encouraged you to donate more and to ask your company to sponsor the event!



  • Donations from $500 will be published on the donation wall of the SDN website and the Humanitix event sponsors wall. Take a stand within your organisation, and register today!
Harmonic Design

Service Design.

Join us.  Play your part. Help Ukraine.

ALICE RAWSTHORN - Design Critic and Author,

Alice Rawsthorn is an award-winning design critic and author, whose books include Hello World: Where Design Meets Life and Design as an Attitude. Her weekly design column for The New York Times was syndicated worldwide for over a decade. In all her work, Alice champions design’s potential as a social, political and ecological tool. Born in Manchester and based in London, she is chair of the board of trustees of Chisenhale Gallery and a founding member of the Writers for Liberty campaign for human rights. Alice is also co-founder with Paola Antonelli of Design Emergency, a research platform that investigates design’s role in building a better future. Their book, Design Emergency, will be published on 25 May 2022.

Bruce Mau
Bruce Mau - Designer, Philosopher, Curator and Author

Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. He is the author of Massive Change and Mau: MC24, and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago.

Don Norman
Don Norman - University professor, industry executive, company advisor, and board member; Electrical engineer, psychologist, computer scientist, cognitive scientist, designer; Speaker and author.

Don Norman is a University professor, Industry executive, consultant, keynote speaker, and author. Retired from Northwestern University, from the Nielsen Norman group, and from being a trustee at the Institute of Design, Illinois Institute of Technology with "emeritus" from all four places.Co-founder and principal of the User Experience/Usability consulting firm, the Nielsen Norman group, where Norman is now emeritus. Fellow from IDEO and a member of the Board of Trustees of IIT's Institute of Design in Chicago (now emeritus at IIT).

Leyla Acaroglu
Leyla Acaroglu - Design as a Catalyst for Change

Design is one of the most powerful tools humans have created to transform the world to meet their needs, so how can we leverage creative agency to craft a world that works better than today?

Oleg Koss
Oleg Koss - Service Designer

Oleg Koss is a co-founder of the Ukrainian chapter of the Service Design Network. In 2016 he co-founded the first service design agency in Ukraine. Oleg helps Ukrainian and international companies to earn healthy profits by embracing a human-centric approach. He trained a coached dozens of service designers in Ukraine. Since the beginning of full-scale Russian aggression on Ukraine, Oleg has been helping Ukrainian service designers to find employment and freelance projects abroad. He holds an Executive MBA from IE Business School. And he loves people.