SDN Academy Events - United States

Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, you will learn about the role of service design in organisations today, identify design challenges from an inside and outside-in perspective and, ultimately start to take actions to close gaps between people, process, policies, platforms in your organisation.

What are the takeaways from this training?

  • Introduce key service design concepts that help convey the value of the practice and how to get buy-in to do this work.

  • Share insights on main challenges when doing this work in mid to large size organisations 

  • Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings

  • Empower participants to become cultural change agents in their organisations

Who is this course for?

Service Designers; UX Designers; Design Researchers; Experience Designers; Experience Strategists

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at!


Dates:  Sept 20-21, 2022
Day 1  18:00 - 20:00 EDT (GMT-4)
Day 2  17:00 - 19:00 EDT (GMT-4)
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Course level: Basic
Location: Zoom
Platform details will be shared with course registrants prior to course

€ 162   Early Bird Members 
€ 192   Early Bird Non Members 

After August 20, 2022:
€ 200   Members
€ 220   Non Members 

Carol Massá (she/her)
Carol Massá (she/her) - Service Designer

Carol is a multi-disciplinary designer that has worked in different fields of design. For the past ten years, she has worked with graphic design, branding, advertising and most recently consulting and mentoring Fortune 500 companies through a service-design approach. Today, she is a Design Manager at AdventHealth Central Florida Division, helping the organization deliver meaningful healthcare service experiences. Her mantra is to empower people and organizations for change and foster innovation.