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Create a resilient strategic plan that puts your organisation on solid footing now and in the future.

Course language: english_language_icon.png English

Create a resilient strategic plan that puts your organisation on solid footing now and in the future.


Strategic planning can seem daunting and highly company focused. However using the right tools, willingness to experiment, engaging people at levels in the company, making tough decisions and having the courage to implement, can make a difference. Using design thinking and service design tools and skills, makes the process people-centric, accountable, and measurable, while constantly adapting it to the changing business conditions increasing the odds of success.

The data-driven approach serves to investigate the context, by understanding key stakeholder demands, interests and preferences; keeping pulse on disruptive technologies, innovation drivers, and economic signals. The outside-in perspective helps plan for different economic scenarios and outcomes in a range of time frames.

By creating tangible prototypes of  future journeys helps prioritise the projects and agree on the direction to kick-off the ideation for the different activities on the roadmap. Service design improves the experiences of both the user and employees across all levels to better support customer journeys. It does so by identifying and finding ways to eliminate the roadblocks and breaking down the departmental silos,  oversee allocation of capital and other resources to optimise operations. Engaging employees right from the start of  the planning cycle ensures, people unite behind a new strategy as they have a shared logic behind the need for change and support strategy activation.

What are the takeaways from this training?

In the three-day interactive workshop, Dr. Vidya Priya Rao energies participants to breathe new life into the strategic planning and activation process.  

  • Refresher to fundamentals of business strategy and strategic planning

  • Find out how strategy moves from concept through implementation to activation/realisation to create value for stakeholders

  • Co-create strategies to get ahead of competitors using a process of proactive obsolescence

  • Create stimuli’s that shapes strategic planning conversations

  • Identify internal weaknesses that will hinder strategic success

  • Use OKRs to cascade strategic goals throughout the organisation

  • Ways to monitor progress of strategic objectives 

Who is this course for?
Service designers, strategy team members, senior leaders responsible for defining the strategic objectives, key employees who will be the champions of implementation over the planning horizon

Course prerequisites

High-level agenda
Work at the intersection of service design and business strategy management, and how to get beyond the blueprint.


Find more information on the SDN Academy Website here

Dr. Vidya Priya Rao
Dr. Vidya Priya Rao - Facilitator

SDN invited Trainer Founder - Innovatus Marketers Touchpoint LLP, Author I Blogger I Coach I Design Consultant I Educator