National Conferences - Taiwan

This is the very first time we held the Service Design National Conference in Taiwan. The SDN Taiwan hosted the conference on 23 October 2015 in Taipei City. Over 160 people from the business, academia, agency, and social enterprise fields gathered to discuss “Service Design for Social Impact in Asia.

The conference included not only Taiwan's practitioners but also Asia's service design community. Eighteen contributors from the United States, Japan, China, and Taiwan delivered two keynote addresses, 11 presentations, and two workshops. The conference offered simultaneous interpreting between Mandarin and English so that both local and global participants could easily understand the content.

What does service design mean? Presenters shared their works, experiences, and ideas to demonstrate how they are using service design to create social impact. Jamin Hegeman from Adaptive Path, who also represented the SDN management team, gave the first keynote, which discussed how to bridge the gap between designers and non-designers. Prof. Hsien-Hui Tang discussed a project to help visually impaired people navigate and create a service experience in the dark. During the morning session, Owen Lee talked about the UDN Vision project, which is shifting media toward a new role regarding Taiwan's public issues and making change happen. Andrew Yu started the social enterprise, which focuses on education in China's rural areas. Dr. Atsushi Hasegawa and Taro Akabane shared their project on elderly nursing care with Caiso in Japan.

In the first parallel session, Tian You Hung shared ITRI's Dechnology project, which means Design + Technology. Prof. Chong-Wey Lin helps disabled people search for the city's accessible, friendly restaurants. Zheng Gong presented the POSE research method and its application on tourist services in Hangzhou, China. In the second parallel session, Prof. Zhijie Yao introduced using service design for city (place) regeneration in China. Prof. Tsen-Yao Chang demonstrated how important the role of optimizing information in good service experiences is. Kevin Yang initiated a social innovation platform, a 5% design action to bring designers together to face social issues. Asako Nakano, Raphael Hodé, and Yasuyuki Kowata facilitated short workshops to let participants experience the value of collective generativity in social design. Prof. Cheng-Chung Kuo led the second short workshop to share his project on young entrepreneurs and retirees in Taichung, Taiwan.

In the afternoon session, Han Wu from the WDC 2016 office gave us a second keynote about the social design movement in Taiwan and the World Design Capital 2016 in Taipei. Xue Yin shared his/her point of view about the service design trend in China. This was followed by a panel discussion moderated by Diane Shen to discuss challenges and opportunities of service design in Asia with Jamin, Prof. Zhijie Yao, Asako Nakano, Will Wu, and Prof. Chang Tsen-Yao.

SDN Taiwan would like to thank everyone who joined this conference. We wish to see everyone next year and create more connections and sharing opportunities between service design practitioners in Asia.