SDN Academy Events - Germany

Learn how to tackle service design implementation in this SDN Academy Masterclass.

What to expect?

Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organisational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed. 

What are the takeaways from this training?

  • how to create the right conditions within your company
  • what success factors are key prerequisites that you need
  • skills, roles and responsibilities that are essential
  • underlying systemic principles
  • useful organisational change models
  • how to deal with resistance and cognitive biases

Who is this course for?

Senior Service designer or experienced Service Designer, Innovation or UX managers, Agile coaches, Product Owner

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at!


" As someone new to the practice of Service Design, this class was a great overview of how to face the challenges of implementation and ensuring a more successful project. " Service Design Management, Course Participant, Feb 2022. 


" Inspiring training with great participants: perfect mix of theoretical input and exercises! ” Service Design Management, Course Participant, Feb 2022. 



For further information about the course visit the SDN Academy website here




Dr. Tina Weisser
Dr. Tina Weisser - Service Design Master

Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN). On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.


15 February - 28 February 2023
08:00 AM - 11:30 AM DAY 1 - Service Design Implementation Theory - Organizational Change Theory - Service Design Goals & Barriers - Key Prerequisites & Success factors - Individual Reflection
08:00 AM - 11:30 AM DAY 2 - Service Design Safe space - Organisational Diagnosis - Employee Resistance - Measuring Service Design - Systemic Service Design Principles - Readiness Check