SDN Academy Events - Germany

A 4-module learning journey to enhance your leadership skills.

What to expect?

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This two-month learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks. The course aims to enhance your leadership skills holistically, addressing these three dimensions: leading yourself, leading your team, and leading the organisation. There will be a rich blend of different formats (inspiring theory and lectures, interactive sessions, peer-to-peer reflection, self assessments and case clinics) to support you in working on your real-work situations. You will also be able to connect to like-minded people in a safe space and learn from the experiences of others. Every participant will be matched to another participant, his, or her "Buddy". The theoretical impulses will encourage you to rethink or develop your own leadership attitude.

What are the takeaways from this training?

  • Develop your own leadership role and attitude by applying a set of methods, tools, and mental maps

  • Use a „Transformation Architect Tool Box“ for leaders and know about their impact

  • Reflect on your own behaviour through self-assessments and reflecting on real situations

  • Learn about different theories on how to empower and motivate your team

  • Be a catalyst for empowering your organisation to embed service design 

  • Foster an innovative and creative mindset

  • Transfer learned models and theories to your real work situations through hands-on activities

  • Connect with other leaders, sharing insights and learnings in a „safe space“

  • Become the leader that people would love to follow

Who is this course for?

Service Designer with a current or new to a leadership role. Senior Service designers or experienced Service Designers,

Innovation or UX managers, Product Owner. Anybody interested in leading Service or UX Design or Creativity within organisations.

No prerequisite required. 

  • Max. of 16 Participants for the duration of 2 months. There will be an additional follow-up after 3 months.

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at!


Module 1: November 10, 2022 / 3 PM - 6.30 PM CET (GMT+1)

Module 2: December 8, 2022 / 3 PM  - 6.30 PM CET (GMT+1)

Module 3: January 10, 2023 / 3 PM  - 6.30 PM CET (GMT+1)

Case Clinic: January 26, 2023 / 4 PM - 6 PM CET (GMT+1)

Module 4: February 9, 2023 / 3 PM CET - 6.30 PM CET (GMT+1)

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*Early Bird deadline until October 10th 
*Registration deadline until November 10th 


Learn more here



Dr Tina Weisser
Dr Tina Weisser - SDN Acc. Master

Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN). On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.