The National 13th Five-Year Plan outlines clearly that it is necessary to "accelerate the promotion of high-quality and efficient development of the service industry and carry out actions to accelerate the development of modern service industries." In January 2019, the Ministry of Commerce, the Ministry of Finance, and the General Administration of Customs and the relevant departments issued the "Guidance Catalogue for Key Development Areas of Service Outsourcing Industry (2018 Edition)", which included service design services in key development areas for the first time.
Under the trend that China's industry has clearly transformed from “manufacturing economy” to “service economy”, Academy of Arts & Design, Tsinghua University, as a research and education institution that shoulders the national innovation and development, is committed to promoting the research and innovation of service design in China. The transformation of industrial structure will inevitably lead to the transformation of design concepts. In order to integrate international resources and analyze the opportunities and challenges of China's service design industry, the Academy of Arts & Design Tsinghua University is jointly affiliated with the Service Design Network (SDN) and the Ministry of Commerce, and successfully held the "Tsinghua University Service Design Innovation and Development Seminar" on April 26, 2019 at the academy to discuss the cooperation of service design research institutions worldwide, and promote the integration and development of service design education and industry in China.
The seminar was hosted by Academy of Arts & Design, Tsinghua University, undertook by Health Care & Service Design Research Center of Academy of Arts & Design, Tsinghua University and Service Design Network Beijing (SDN Beijing). Zhang Yingying, Executive Director of SDN Beijing, hosted the meeting. The representatives of Tsinghua University at the seminar included Fang Xiaofeng, deputy dean of Academy of Arts & Design, Tsinghua University, Wang Guosheng, director of Health Care & Service Design Research Center of Academy of Arts & Design, Tsinghua University, and experts from the School of Architecture, Tsinghua University and the Institute for Data Science, Tsinghua University. Invited guests at the seminar were Niu Liying, Director of the Comprehensive Department of the China Service Outsourcing Research Center of the Ministry of Commerce, Zhang Yufeng, China State Construction Engineering Corporation, Song Weizu, Deputy Secretary General of the Beijing Municipal Political Consultative Conference, Cheng Jing, member of National Committee of the Chinese People's Political Consultative Conference and chairman of Zhongguancun Intelligent Manufacture Street, and Chen Dongliang, Director of the Beijing Industrial Design Promotion Center. Xing Lei, Secretary-General of Beijing Dragon Design Foundation, Yu Huan, Secretary General of Beijing Design Association, Du Xiaomin, CEO of Architecture & Design Co., Ltd., and experts and scholars of international organizations such as Birgit Mager, president of Service Design Network (SDN) and representatives from Tesla Group.
The seminar focused on three themes:
1) China's service design innovation and international simultaneous development.
2) Create a cross-domain research and innovation engine for China's service design.
3) Promote the integration and development of China's service design industry.