The conference offered great keynote talks and sessions. To name but a few of the highlights including Billy Seabrook from Citi Bank talking about aspects of purpose, intelligence and trust regarding customer experience and value exchange, Ryan Armbruster from United Healthcare on designing for gaps in healthcare, Christian Bason from the Danish Design Center focusing on the evolution of design, Katrine Rau and Katrina Alcorn from GE Energy on developing the Internet of Things and Jon Campbell and Dr. Muni Karavdic gave a presentation on building a sustainable engine for growth within established organizations, sharing deep personal insights and many more. Kerry Bodine held the closing talk reflecting across the two-day event and sharing her perspective how service design can reach to the next level.
SDN partnered with Parsons – The New School to host this year’s global conference in lively New York City, United States. Over 500 leaders and practitioners from around the world joined the event to explore and exchange the theme A Journey to Value.
Enthusiasm in the American service design community for the event was great with more than one third of the participants coming from the United States.