Chapter events - Brazil

Venha participar do SD Day no dia 1º de junho! Um evento dedicado ao Design de Serviço que irá celebrar o impacto dessa área no mundo com o tema "Do Good, Give Back".


Neste ano, o tema será "Do Good, Give Back", destacando como o design de serviço pode contribuir para uma sociedade e um mundo melhores.

Teremos a honra de receber a Glenda Moreira, líder da área de diversidade, equidade e inclusão de varejo da Amazon América Latina, como palestrante principal. Ela irá compartilhar sua visão sobre diversidade, equidade e inclusão, motivando-nos a refletir sobre o papel do design na transformação do mundo em que vivemos.

Após a palestra, teremos uma discussão envolvendo a temática da palestra, além de abordar a brasilidade e o design de serviço. Contaremos com a participação da Glenda Moreira, Carol Massa, Clarissa Biolchini, Érico Fileno, Maurício Manhaes e Robson Santos.

Confira a programação completa do evento:

19h00 - 19h10: Abertura

19h10 - 19h30: Palestra da Glenda Moreira: Diversidade, Equidade e Inclusão

19h30 - 19h40: Apresentação dos convidados para a discussão

19h40 - 20h40: Discussão sobre a temática da palestra, brasilidade e design de serviço- mediada pela Marcela Leon. Participantes: Glenda Moreira, Carol Massa, Clarissa Biolchini, Érico Fileno, Maurício Manhaes e Robson Santos.

20h40 - 21h: Fechamento

This year, the theme will be "Do Good, Give Back," highlighting how service design can contribute to a better society and world.

We will have the honor of hosting Glenda Moreira, leader of diversity, equity, and inclusion in retail at Amazon Latin America, as the keynote speaker. She will share her vision on diversity, equity, and inclusion, motivating us to reflect on the role of design in transforming the world we live in.

After the lecture, we will have a discussion involving the lecture's theme, as well as addressing Brazilian culture and service design. We will have the participation of Glenda Moreira, Carol Massa, Clarissa Biolchini, Érico Fileno, Maurício Manhaes, and Robson Santos.

Check out the full schedule of the event:

  • 7:00 PM - 7:10 PM: Opening
  • 7:10 PM - 7:30 PM: Glenda Moreira's Lecture: Diversity, Equity, and Inclusion
  • 7:30 PM - 7:40 PM: Introduction of the discussion participants
  • 7:40 PM - 8:40 PM: Discussion on the lecture's theme, Brazilian culture, and service design - moderated by Marcela Leon. Participants: Glenda Moreira, Carol Massa, Clarissa Biolchini, Érico Fileno, Maurício Manhaes, and Robson Santos.
  • 8:40 PM - 9:00 PM: Closing

In addition, all proceeds will be donated to support the Ziriguidum event, which will take place on July 11th in Rio de Janeiro. We will have a morning dedicated to presenting case studies of Service Design applied to the Brazilian context. More information:

If you are unable to afford the ticket price for the event, please contact SDN Brasil so that we can provide you with a free ticket. (48 991096041 /

Our speakers:

Glenda Moreira, mother of Enricão

Psychologist graduated from FMU (2007), with specializations in Coaching (2011), Diversity Management (2019), ESG at IBGC (2021), and a postgraduate degree in Human Rights, Social Responsibility, and Global Citizenship at PUCRS (2022). She has worked in Human Resources for 20 years, mainly in the pharmaceutical industry and more recently in the technology and retail sector. She was an Ambassador for Diversity and Inclusion at Novartis, acquiring a comprehensive local, regional, and global perspective. Currently, she leads the Diversity, Equity, and Inclusion area at Amazon for Brazil and Mexico. Additionally, she supports ABMLBTIs, an association that assists women in vulnerability, and is the founder of Ikigai Consultoria em Pessoas, where she acts as a speaker to raise awareness among leaders about inclusive and humanized approaches in organizations. Passionate about people and their life stories, her motivation and career focus are inclusion and diversity. She believes in the value of human capital and acts as a bridge to transform processes into meaningful things. Among her recent activities, she is an associate member of the Brazilian Association of LBTI Women, co-responsible for creating support actions for women in vulnerable situations. She also co-leads the Diversity and Inclusion group in the Projeto Jovens do Brasil, inspiring and guiding young talents. In 2019, she was a finalist for the Out & Equal Excellence Award for her work at Novartis. She is also a co-author of a chapter on Unconscious Bias in a book on diversity and inclusion practices.

Carol Massa

Service Design Lead | SDN Service Design Master Accreditation | M.F.A Design Management | M.S Instructional Design

Clarissa Biolchini

Head of Design Eletrolux - Latin America

Érico Fileno

Executive Innovation & Design Leader at EY

Maurício Manhaes

Innovation is Service Design | Group Lead of the SDN Academic Task Force

Robson Santos

Research and Development Manager at Magalu - Luizalabs

Don't miss this opportunity to celebrate Service Design and share knowledge with the community. Follow the hashtags #ServiceDesignDay, #SDD23, and #SDDay23 on social media to stay updated on everything happening around the world.

Join us on SD Day and embark on this transformative journey with us!