A brief introduction to the value chain of loyalty, no matter any product or service, the first step in customer contact with it starts from "cognition". The cognition of a product or service includes discovery and attraction. If you are discovered or not attracted, you will have nowhere to buy, let alone have loyalty to it;
The second is the “attraction” stage. Attraction covers two parts. One is how products or services connect with customers, and what customers know about is media advertisements or other people’s recommendations. Invisible and intangible pure experience service, or a combination of the two;
The third stage is "buy", which is the stage that brands like to see;
The final stage is “loyalty,” where customers support the product or service to repurchase or recommend it to others.
At any stage, customers must be included in the value system. The value is not the product itself, but is created by customers and merchants in the process of using products or services; traditional business regards customers as objects that need to be conquered, trying to Convince customers to make a decision to pay, and "service" regards customers as a resource, a value-creating resource. Enterprises create value for customers in the process of cooperating with customers!
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