Join us on Feb 9, 2021 for this free SDN community Event - Service Design Book Club with Dr. Tina Weisser! 

What to expect?

Book: Iconoclast by Gregory Berns

No organisation can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. 
Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

​Agenda​

5' Warm-Up

20 min Presentation of the 3-5 most important ideas from the book

30 min joint discussion (in breakout-sessions) of the ideas regarding an application in the service design context or smaller exercise 

5’ Wrap-Up